RESPECTFUL LANGUAGE IS NOT ABOUT POLITICAL CORRECTNESS BUT AN ACKNOWLEDGEMENT THAT WORDS ARE POWERFUL TOOLS.
At IOI we recognize that one of the most important things our agency can do is to help preserve the dignity and personal significance of everyone that we are privileged to serve. We know that one of the best ways that individuals, organizations, and communities can move past stereotypes and show respect to persons with any disability is through the language that we all choose to use when we speak to or about anyone who has a particular disability or need. The truth is that language shapes behaviors and attitudes, and ultimately, relationships. If our choice of words reflects that conviction, then our relationships to people with disabilities may also largely reflect mutual respect and dignity.